BTEC Tech Award in Digital Media Production
The course is suitable for students who have an interest in the media industry and who prefer a vocational or “hands-on” approach to the subject. Students will use a variety of equipment such as; Cameras, Apple Macs, Software Apps and The T.V Studio. This course is a BTEC Technical qualification. Subject content includes;
Component 1: Exploring Media Products
In this component, you will develop your understanding of how media products are created for specific audiences and purposes. You will explore the relationship between genre, narrative and representation within media products and develop your understanding of how they are interpreted by audiences.
Component 2: Developing Creative Digital Media Skills
In this component, you will develop practical media production skills and techniques. You will have the opportunity to specialise in one or more of the following media sectors: audio/moving image, publishing and/or interactive media.
Component 3: Create a Media Product in Response to a Brief
In this component, you will respond to a client brief and create a product in one of the following media sectors: audio/moving image, publishing or interactive. You will interpret the client’s needs and engage in the process of ideas generation, selecting and refining your ideas until you are satisfied that you have an idea that meets the requirements of the brief. You will then plan and make produce your product for the intended client.
BTEC National Extended Certificate in Creative Digital Media Production
The course is suitable for students who have achieved a grade in BTEC Level 2 Creative Media Production or students who have an interest in the media industry specifically film and television production.
Unit 1 Media Representations (Externally assessed exam)
In this unit, you will study a range of media from different sectors, such as music videos, short film extracts, animation, news programs, websites, digital games and print adverts in order to explore how meaning, messages and values are constructed through formal and stylistic elements.
Unit 4 Pre-Production Portfolio (core unit)
This unit will enable you to develop your understanding of the essential pre-production work that takes place as part of a creative media production. You will gain an understanding of the requirements of the planning stage, from finance and logistics to regulations. Your investigations will help you develop the pre-production skills and experience needed to carry out your own tasks and to produce a digital media product. You will create a portfolio and manage the pre-production for your own creative media production.
Unit 8 Responding to a commission (externally assessed exam)
In this unit, you will understand how to respond to a commission brief with ideas based on the required content, style, audience, purpose and approach proposed by the client. You will work within the requirements and constraints of the client’s specifications and consider your response in terms of ethos, format, budget, platform and duration.
Unit 10 Film Production
In this unit, you will investigate how conventions of narrative storytelling are used by filmmakers, looking at formats and generic conventions. You will then prepare for a film production by creating and gathering the materials and preparing the cast and crew. You will need to bring together a range of elements to successfully produce your product: camera, lighting, acting, direction and sound during the production phase, and successfully use post-production techniques to deliver an outcome.